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Para alcançar esse objetivo, enfrentamos o desafio de desenvolver o posicionamento da marca Frutô e expressá-lo por meio de uma identidade visual e verbal que gere valor e identificação com o público em curto, médio e longo prazos.
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Nossa estratégia criativa resultou em um redesenho eficaz, inspirado na era dourada do sorvete, nos anos 50, quando ir à sorveteria era um evento familiar, quase como um prêmio aos domingos. Combinamos a humanização e os laços pessoais com um estilo retrô. As ilustrações adicionam um toque especial de empatia e identificação quando aplicadas ao nosso universo visual.
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Escolhemos um símbolo para estabelecer uma conexão entre a marca e o público, seguindo o conceito de mascotes utilizados por várias marcas famosas. A tipografia escolhida transmite leveza e cremosidade, reforçando os conceitos de sabor e atratividade visual da marca.
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Criação de marca e identidade visual | Bruno Pinas para Raro! Branding